The Power of UV
Nils Master lures help you customize your strategy to target the fish you want to catch. Put the
power of UV-enhanced colour on the hook and optimize your fishing experience.
Re-Jig Your Fishing Experience
Nils Master lures will involve you in more of the fishing action, and give you an edge with their adaptability, appearance, and motion. Invest in the best!!
Your Christmas Catch
This Christmas, fill their stocking with the biggest fish they haven’t caught yet!
Zoom In
Nils Master takes the guesswork out of fishing by customizing each lure and quality-testing its effectiveness for years before putting it on the market. So zoom in on your catch with the Invincible Zoom Action Sport lure!
The Nils Master® Lures Ice Fishing Advantage
Nils Master Lures’ Winter BlowOut Sale is on NOW. Give yourself a double advantage by purchasing our incredible jigging lures at 15% off!
Did You Visit Us at the Spring Fishing & Boat Show?
We love our Nils Master Lures products and we take every opportunity we can to tell the world about them. We are amazed by their unmatched quality, their attention to detail, their distinct swimming action, and of course how many fish we catch with them.