Take the Bait!

Dana Ruprecht, photos by Trevor Connell 1 comment
Using the right lure can mean the difference between catching the fish THAT BIG (insert arm span!) or having to tell everyone about the "one that got away,” again. Available in a variety of sizes and colors, the easy-to-cast Nils Invincilble Floating Lure will put you at the top of your fishing game. Muskies, beware!

4 Superior Lures for Bass Fishing

J Marshall
It's time to restock your tackle box with some prestigious Nils Master Lures and get ready for bass season. Made in Finland, these handcrafted and swim tested lures, with heavy duty, corrosion resistant hooks, are simply the best in the fishing world market.

We Now Offer Spearhead Lures

J Marshall 1 comment
We are happy to let you know that we now have a select line of Nils Master Spearhead fishing lures. Check out our video where some friend from Australia catches a nice fish using the Spearhead lure.

Ice Safety 101

Francine Scheuermann
With Spring just around the corner, so many people think they can go out on frozen lakes to go ice fishing when it really isn't safe. Here are some tips to help you decide whether it's safe for you to go out on the ice or not.

6 Boater Safety Tips

J Marshall
Going out in your boat, whether fishing or taking a leisurely ride with your family, can be a very relaxing and fun endeavor. Just make sure to stay safe while out there so you can enjoy boating for many years to come.

What To Do When Ice Fishing Season Is Over?

J Marshall
Don't be that guy. Every year, about this time, when the winter thaw has hit us, there is inevitably one lonely ice fishing shack left out on the melted ice. All the other huts have vanished except one shack that has either been forgotten about or left too long to easily save. There's either a truck that gets stuck headed out to retrieve the hut that should have been removed weeks prior, or there's the progression of time where we watch the ice hut slowly sink into the lake. Save yourself the aggravation, costly fine and overall loss by calling it quits when the ice is still safe and thick to remove your fishing hut easily