beyond Reputation

Nils Master has earned a reputation around the world among avid fishermen for their exceptional and legendary lures.

We are the official retailer and distributor of Nils Master fishing lures, a fisherman's best kept secret. We ship to Canada and the United States.

ice fishing

Ice Fishing with Nils Master Fishing Lures

Have You Seen Them Glow?

The glow of a UV-enhanced lure specially targets the attention of fish, especially in low-visibility conditions, under ice, or in cloudy or muddy water.