Finlandia-uistin Oy
It all began in the 1950s when two brothers: Hannu and Kalevi Kangas were collecting pine bark for the local lure makers. In 1963 they founded their own lure making company: Finlandia-uistin Oy due to the rising demand for Finnish lures in the North America.
From the first seven Nils Master lures: Warrior, Spearhead, Destroyer, Invincible, Predator, Conqueror and Stalwart many has remained in our production since 1965 and others have been reborn as Jäpittäjä and Haka.

When you purchase a Nils Master lure you have comfort knowing it catches fish because every Nils Master model must prove its worth in years of testing before reaching the shops. Every lure is individually quality controlled, hand tuned and swim tested before packaging. Wherever fish tales of record catches are being told, you’ll also hear fishermen singing the praises of Nils Master & Bete lures and their aggressive fishing properties. Retailers around the world sell Nils Master Lures including The Brown Bear Distribution Inc. Based out of Canada, they sell to the USA and Canada alike.
The Brown Bear
We are The Brown Bear. We have several online stores and our goal always remains the same: "To provide the best quality products and an amazing shopping experience". We are based out of Ontario, Canada and have a warehouse in the United States that accepts returns and aids in part of the shipping.We decided to start a website that sells Nils Master fishing lures as we saw a need to provide these amazing fishing lures to customers in Canada and the USA. We have several avid fishermen in the family. About 10 years ago, they became aware of Nils Master and started to primarily use the shads and the jiggers for ice fishing. They were amazed at the fishing results and Nils Master has become a key lure in all of their tackle boxes. The problem is that Nils Master fishing lures were very hard to find in Canada. Nils Master manufactures their lures in Finland and very few retailers offer it in North America. Since then, we were able to become a supplier of Nils Master and are happy to provide these fantastic lures to our customers.


Our Story
This family business all started with Francine and Kurt Scheuermann in a small town east of Toronto, Ontario.




Because The Brown Bear started small, they have tried to cherish and keep their customer relations as personal as possible. Francine and Natalie both try to personally be involved with orders and customer inquiries. They realize how popular shopping online has become, but realize it is not always a personal or enjoyable experience for everyone, so they try their best to keep their customers happy and make themselves available to chat or assist where needed. They aim to make a pleasant shopping experience that is more personal and that is why they LOVE hearing how people like their products and enjoy when customers share pictures and testimonials.
In 2012 another one of Francine’s daughters, Vanessa, joined the team and was able to help launch a few more lines and online stores within The Brown Bear. Every time they add a store or product line, they aim to fulfill a need. They believe in the products they sell. Their goal is to provide buyers with a product that will suit their specific needs and help their customers enjoy life a little more. They truly hope that you will enjoy their products and enjoy your shopping experience with them. They love to hear from their customers, or browsers even if it is constructive criticism, so please feel free to drop them a line at info@thebrownbear.ca.