For over 50 years, the Nils Master & Bete company has researched, designed, tested and hand-tuned their famous fishing lures for quality, accuracy, and rate of success.
The latest upgrade to their acclaimed lures is UV-enhanced colour. It’s an exciting innovation based on the science of how light appears underwater vs. the vision of the fish.
The look of a lure changes the further below the surface it goes. Even the brightest colours darken and fade into the murky depths. A UV lure is designed to counteract this, by not only maintaining its visibility, but improving it.
*Image courtesy of Kristen Rost/Wisconsin Sea Grant
This graphic is based on a study by the Wisconsin Sea Grant. It demonstrates how colour is compromised at certain depths under the water. Red and Orange lose clarity at 30 - 50 ft. Yellow remains visible to 100 ft., with Green and Blue presenting the strongest, still visible at up to 120 - 140 ft.
Ultraviolet light (UV) cannot be seen by the human eye; however many fish have “eyeshine” or light-gathering reflective sight that allows them to distinguish colour and contrast in darker conditions underwater. This means their eyes function similar to a black light, illuminating certain hues in a way we can’t perceive.
The glow of a UV-enhanced lure specially targets the attention of fish, especially in low-visibility conditions, under ice, or in cloudy or muddy water.
The following Nils lures are being introduced with this innovative upgrade in colours of the highest visibility (Green, Blue, Yellow) enhancing their already outstanding performance:
The Spearhead wobbler is a handcrafted lure known for its life-like swaying and “darting” swim movements. Great for casting into rivers or rapids, or for use with downriggers. Made of wood with stainless steel wire-through-body construction and hand-painted detail. Fitted with heavy- duty corrosion-resistant saltwater hooks. 8 cm. *NEW* UV-enhanced.
The Spearhead Pro is available in a wide variety of colour combinations.
https://www.nilsmasterlures.com/products/nils-master-spearhead-8cm-fishing-lures
The Invincible Zoom is a sporty, aerodynamic wooden lure with natural, unpredictable movements, just like live bait. Sleek and bright, its holographic shine attracts both saltwater and freshwater fish. Fitted with heavy-duty corrosion-resistant saltwater hooks. 12 cm. *NEW* UV-enhanced.
The Invincible Zoom Pro comes in several colours and surfaces.
https://www.nilsmasterlures.com/products/invincible-zoom-12cm-fishing-lures
The Invincible Floating lure is world-renowned for catching record amounts of fish. With its gently arched shape, light-catching shimmer, and realistic swimming action, this wooden lure is designed to catch the eye of many varieties of fish: pike, salmon, bass, snook, trout and many more. Easy to cast. 12 cm. Hand-painted detail. Fitted with heavy-duty corrosion-resistant saltwater hooks. *NEW* UV-enhanced.
The Invincible Floating Pro is available in many sizes (from 5 - 25 cm) and a wide range of colours, including Glow-in-the-Dark.
https://www.nilsmasterlures.com/products/invincible-floating
Nils Master lures help you customize your strategy to target the fish you want to catch. Put the power of UV-enhanced colour on the hook and optimize your fishing experience.
The look of a lure changes the further below the surface it goes. Even the brightest colours darken and fade into the murky depths. A UV lure is designed to counteract this, by not only maintaining its visibility, but improving it.
This graphic is based on a study by the Wisconsin Sea Grant. It demonstrates how colour is compromised at certain depths under the water. Red and Orange lose clarity at 30 - 50 ft. Yellow remains visible to 100 ft., with Green and Blue presenting the strongest, still visible at up to 120 - 140 ft.
The glow of a UV-enhanced lure specially targets the attention of fish, especially in low-visibility conditions, under ice, or in cloudy or muddy water.
The following Nils lures are being introduced with this innovative upgrade in colours of the highest visibility (Green, Blue, Yellow) enhancing their already outstanding performance:
Spearhead Pro 423
The Spearhead Pro is available in a wide variety of colour combinations.
https://www.nilsmasterlures.com/products/nils-master-spearhead-8cm-fishing-lures
Invincible Zoom Pro 428
The Invincible Zoom Pro comes in several colours and surfaces.
https://www.nilsmasterlures.com/products/invincible-zoom-12cm-fishing-lures
Invincible Pro 423
The Invincible Floating Pro is available in many sizes (from 5 - 25 cm) and a wide range of colours, including Glow-in-the-Dark.
https://www.nilsmasterlures.com/products/invincible-floating
Nils Master lures help you customize your strategy to target the fish you want to catch. Put the power of UV-enhanced colour on the hook and optimize your fishing experience.
