The latest upgrade to their acclaimed lures is UV-enhanced colour. It’s an exciting innovation based on the science of how light appears underwater vs. the vision of the fish.
The look of a lure changes the further below the surface it goes. Even the brightest colours darken and fade into the murky depths. A UV lure is designed to counteract this, by not only maintaining its visibility, but improving it.
*Image courtesy of Kristen Rost/Wisconsin Sea Grant
This graphic is based on a study by the Wisconsin Sea Grant. It demonstrates how colour is compromised at certain depths under the water. Red and Orange lose clarity at 30 - 50 ft. Yellow remains visible to 100 ft., with Green and Blue presenting the strongest, still visible at up to 120 - 140 ft.
Ultraviolet light (UV) cannot be seen by the human eye; however many fish have “eyeshine” or light-gathering reflective sight that allows them to distinguish colour and contrast in darker conditions underwater. This means their eyes function similar to a black light, illuminating certain hues in a way we can’t perceive.
The glow of a UV-enhanced lure specially targets the attention of fish, especially in low-visibility conditions, under ice, or in cloudy or muddy water.
The following Nils lures are being introduced with this innovative upgrade in colours of the highest visibility (Green, Blue, Yellow) enhancing their already outstanding performance:
Spearhead Pro 423
The Spearhead Pro is available in a wide variety of colour combinations.
Invincible Zoom Pro 428
The Invincible Zoom Pro comes in several colours and surfaces.
Invincible Pro 423
The Invincible Floating Pro is available in many sizes (from 5 - 25 cm) and a wide range of colours, including Glow-in-the-Dark.
Nils Master lures help you customize your strategy to target the fish you want to catch. Put the power of UV-enhanced colour on the hook and optimize your fishing experience.