Nils Master Fishing Lures Blog

The Power of UV

The Power of UV

Nils Master lures help you customize your strategy to target the fish you want to catch. Put the power of UV-enhanced colour on the hook and optimize your fishing experience.

Re-Jig Your Fishing Experience

Re-Jig Your Fishing Experience

Nils Master lures will involve you in more of the fishing action, and give you an edge with their adaptability, appearance, and motion. Invest in the best!!

Your Christmas Catch

Your Christmas Catch

This Christmas, fill their stocking with the biggest fish they haven’t caught yet!

Zoom In

Zoom In

Nils Master takes the guesswork out of fishing by customizing each lure and quality-testing its effectiveness for years before putting it on the market. So zoom in on your catch with the Invincible Zoom Action Sport lure!

The Nils Master® Lures Ice Fishing Advantage

The Nils Master® Lures Ice Fishing Advantage

Nils Master Lures’ Winter BlowOut Sale is on NOW. Give yourself a double advantage by purchasing our incredible jigging lures at 15% off!