Nils Master Fishing Lures Blog

Re-Jig Your Fishing Experience

Re-Jig Your Fishing Experience

Nils Master lures will involve you in more of the fishing action, and give you an edge with their adaptability, appearance, and motion. Invest in the best!!

Your Christmas Catch

Your Christmas Catch

This Christmas, fill their stocking with the biggest fish they haven’t caught yet!

Zoom In

Zoom In

Nils Master takes the guesswork out of fishing by customizing each lure and quality-testing its effectiveness for years before putting it on the market. So zoom in on your catch with the Invincible Zoom Action Sport lure!

The Nils Master® Lures Ice Fishing Advantage

The Nils Master® Lures Ice Fishing Advantage

Nils Master Lures’ Winter BlowOut Sale is on NOW. Give yourself a double advantage by purchasing our incredible jigging lures at 15% off!

Did You Visit Us at the Spring Fishing & Boat Show?

Did You Visit Us at the Spring Fishing & Boat Show?

We love our Nils Master Lures products and we take every opportunity we can to tell the world about them. We are amazed by their unmatched quality, their attention to detail, their distinct swimming action, and of course how many fish we catch with them.