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Nils Master Fishing Lures Blog

Did You Visit Us at the Spring Fishing & Boat Show?

Did You Visit Us at the Spring Fishing & Boat Show?

We love our Nils Master Lures products and we take every opportunity we can to tell the world about them. We are amazed by their unmatched quality, their attention to detail, their distinct swimming action, and of course how many fish we catch with them.

Stone-Cold Strategy

Stone-Cold Strategy

As the fisherman, you control your jigging technique; certain conditions call for a more aggressive approach, but most ice-fishing involves subtle movements, or a mix of active and inactive presentation. The life-like movement of the Nisä will adapt and lend itself to either jigging style, as necessary.

When it comes to making a good ice-fishing catch, there’s no need to get cold feet. The Nisä jigging lure is here to perfect your strategy.

Just Glow With It

Just Glow With It

The Next Generation Jigging Series has been proven to catch monster walleyes (pickerel), northern pike, muskies, jumbo perch, crappie, and many other varieties.

Once you add a little glowing action, the fish don’t stand a chance.

The Jig is Up!

The Jig is Up!

A Nils Balance Jigger lure optimizes colour and contrast between your bait and underwater surroundings, especially under the ice. Its life-like movements and luminosity easily capture the eye of predator fish looking to track and attack their prey, giving you a huge advantage.

Dive Deep

Dive Deep

Nils Deep Diving lures have been proven to catch a wide range of fish species around the globe. When it comes to profiling bait, don’t just scratch the surface. Dive deep.