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Nils Master Fishing Lures Blog

Your Christmas Catch

Your Christmas Catch

This Christmas, fill their stocking with the biggest fish they haven’t caught yet!

Zoom In

Zoom In

Nils Master takes the guesswork out of fishing by customizing each lure and quality-testing its effectiveness for years before putting it on the market. So zoom in on your catch with the Invincible Zoom Action Sport lure!

The Nils Master® Lures Ice Fishing Advantage

The Nils Master® Lures Ice Fishing Advantage

Nils Master Lures’ Winter BlowOut Sale is on NOW. Give yourself a double advantage by purchasing our incredible jigging lures at 15% off!

Did You Visit Us at the Spring Fishing & Boat Show?

Did You Visit Us at the Spring Fishing & Boat Show?

We love our Nils Master Lures products and we take every opportunity we can to tell the world about them. We are amazed by their unmatched quality, their attention to detail, their distinct swimming action, and of course how many fish we catch with them.

Stone-Cold Strategy

Stone-Cold Strategy

As the fisherman, you control your jigging technique; certain conditions call for a more aggressive approach, but most ice-fishing involves subtle movements, or a mix of active and inactive presentation. The life-like movement of the Nisä will adapt and lend itself to either jigging style, as necessary.

When it comes to making a good ice-fishing catch, there’s no need to get cold feet. The Nisä jigging lure is here to perfect your strategy.