nils master ice fishing lures
Nils consistently produce the deadliest, most effective jigging lures on the market today, and now, for the month of March, they’re having a winter sale on Balance Jiggers!

With superior design, contrast colors, and hi-carbon hooks, Nils jiggers and shads give you a proven advantage when ice fishing for a wide variety of fish: perch, bass, walleyes, salmon, and more.

Let’s spotlight a few our our specialty jigging lures on sale this month:

Jigger-4 045

Nils Master Jigger-4
This vibrant lure was developed for vertical jigging, with a focus on catching larger fish. Brightly colored and speckled with a “deadly” glitter, it is designed to attract the light-sensitive eyes of sluggish winter fish, while life-like movement encourages them to follow and strike. Available in 12 or 8 cm.

Baby Jigging Shad 013

Baby Jigging Shad Nils Master
The Baby Shad is a small but brawny lure, representing a younger, active prey fish. It comes in a variety of colors, as well as glow-in-the-dark options for maximum visibility in cold, dark water. Simply “charge” the lure in natural or artificial light for additional luminosity below the surface to catch the attention of predator fish.

Dueler Ice-Fishing Lure 179

Dueler Ice-Fishing Lure Nils Master
Elongated, and zinc-constructed, the sleek Dueler lure has a unique swim style, that flutters horizontally as it drops through the water. Available in a variety of reflective and painted finishes, as well as glow-in-the-dark feature colors. Comes in 45mm, 55mm, and 75mm sizes.

FlyEye 506

FlyEye Nils Master Lure
The FlyEye is a hand-painted, gel-tailed lure designed to attract fish with its leaping action. The soft tail shimmers in a natural motion that draw notice and entices fish to strike. Made with environmentally-friendly zinc, it comes in an array of contrast colours, with a red or clear tail.

Nils Master Lures’ Winter BlowOut Sale is on NOW. Give yourself a double advantage by purchasing our incredible jigging lures at 15% off! Click the link below to view our entire collection of balance jiggers:


Valid March 6 - March 31, 2020 with a minimum purchase of $50.
Nils Master Ice Fishing Lures
Written by Dana Ruprecht, photos by Trevor Connell

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