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Nils Master Fishing Lures Blog — Nils Master

Did You Visit Us at the Spring Fishing & Boat Show?

Did You Visit Us at the Spring Fishing & Boat Show?

We love our Nils Master Lures products and we take every opportunity we can to tell the world about them. We are amazed by their unmatched quality, their attention to detail, their distinct swimming action, and of course how many fish we catch with them.

Stone-Cold Strategy

Stone-Cold Strategy

As the fisherman, you control your jigging technique; certain conditions call for a more aggressive approach, but most ice-fishing involves subtle movements, or a mix of active and inactive presentation. The life-like movement of the Nisä will adapt and lend itself to either jigging style, as necessary.

When it comes to making a good ice-fishing catch, there’s no need to get cold feet. The Nisä jigging lure is here to perfect your strategy.

All That Glitters

All That Glitters

Don’t be afraid to put a little sparkle in your tackle box... this lure is as good as gold. In addition to walleye, the Spearhead is also an excellent lure for pike, salmon, pikeperch, barramundi and more.

You and Your Big Mouth

You and Your Big Mouth

In life, if you want something, you’ve got to make some noise. The Nils Master Big Mouth is a unique hydrodynamic lure that uses the sound and motion of water flow to attract the fish you’re looking to catch. The result is a revolutionary lure that uses hydrodynamics to guide its performance and imitate the motion of an “alarmed” fish.

Take the Bait!

Take the Bait!

Using the right lure can mean the difference between catching the fish THAT BIG (insert arm span!) or having to tell everyone about the "one that got away,” again. Available in a variety of sizes and colors, the easy-to-cast Nils Invincilble Floating Lure will put you at the top of your fishing game. Muskies, beware!