Nils Master has earned a reputation around the world among avid fishermen for their exceptional and legendary lures.

We are the official retailer and distributor of Nils Master fishing lures, a fisherman's best kept secret. We ship to Canada and the United States.

Nils Master lures are intensely irresistible and are proven to catch a wide range of fish all around the world. We have a select line of Nils Masters lures that we feel Canadian and USA Fishermen will love. We also have the full Nils Master & Bete catalogue available online, so please do not hesitate to let us know if there's a lure you'd like us to get for you.