News

Three New Nils Master Colours For Season 2026

Discover the new Nils Master colours for the 2026 season. High-visibility and proven finishes for pike, zander and perch.

Fresh New Colours for Summer 2025

Feeling colourful this summer? Meet Nils Master’s three brand-new lure colours – ready to turn heads (and catch fish). Now available in our web shop and through retailers across the country.

Three new colours for our Bete Lotto spinner!

This summer offers three exciting colour options to choose from. What will be your favourite?

60 Years of Handcrafted Lures

History is full of lucky incidents, but what has the 1950s famous film star Marilyn Monroe got to do with two Finnish lure factories: Rapala and Finlandia-uistin Oy?