Fresh New Colours for Summer 2025

Feeling colourful this summer? Meet Nils Master’s three brand-new lure colours – ready to turn heads (and catch fish). Now available in our web shop and through retailers across the country.

Our brilliant lure painters have been busy this season, bringing both factory dreams and customer requests to life – and the result? Three mouth-watering new colours that are already making waves.

First up, say hello to colour 018, better known behind the scenes as “Raili”. This juicy, candy-inspired shade has been a real hit in our test sessions, especially with zander and trout. Sweet, but deadly – just how we like it.

Two Nils Master Invincible wobblers in the new colour 018. — Nils Master small Invincibles rocking the season’s sweetest shade – 018.

Next, let’s talk about the Invincible ZOOM. Originally designed for zander trolling, it’s recently caught the attention of trout anglers too. So we thought – why not give it a colour to match its growing fanbase?

Enter colour 187: a punchy pink with flashes of neon yellow and orange – perfect for those sunny, warm-weather fishing days.

One Nils Master ZOOM in colour 187 photographer outside on a pier. — Invincible ZOOM looking sharp in bold new pink 187.

And finally, meet 194 Roach. Inspired by the classic roach look, but with our usual Nils Master style twist – think cartoon cool meets fishy realism. In test runs, it’s been smashing it with pike, zander, and perch.

You’ll find 194 Roach on some of our top-performing lures – the Invincible Floating in 12 cm, 15 cm and 18 cm, the Invincible Shallow 15 cm, and the Jumbo Shallow 12 cm. That chunky Jumbo shape was just made for this colour.

Nils Master Shallow lure photographer out on a lake in colour 194. — Nils Master Invincible Shallow 15 cm all dressed up in 194 Roach.

Nils Master Jumbo Shallow lure in colour 194. — Nils Master Jumbo Shallow 194 Roach