All Nils Master Crankbaits and Plugs

Handcrafted Heritage For Those Who Take Their Time

When it comes to crankbaits and plugs, Nils Master has been doing it the right way for decades — slow, steady, and by hand. Back when a small crew of Finnish luremakers decided to go against the grain, they built something lasting. Fast-forward to today and Nils Master lures are still handcrafted in Finland using time-tested methods and carefully selected high-quality materials.

These lures aren’t just about flash — they’re about feel. Whether you’re easing a rowboat across a calm lake or watching the river roll past your boots, there’s a Nils Master crankbait with just the right rhythm. Built for everything from pike and zander to salmon and bass or barramundi, they’re known for their bold swim, fish-triggering action and the kind of toughness that lasts season after season.

Our lures aren’t just tools — they’re fishing companions. For those who know the value of quiet mornings, time-tested tackle, and waiting for the right moment, this is the gear that fits the mindset.

Slower days, better fishing. That’s the Nils Master way. When heritage meets performance.