All Nils Master Crankbaits and Plugs

Made by hand in Finland. For over sixty years.

When a small crew of Finnish luremakers started building crankbaits the slow way, they weren't going against the grain — they were just doing it right. The methods haven't changed much since. The materials are still chosen carefully. Every lure still leaves the factory in Kalkkinen the same way it always has.

These are lures built for the kind of fishing where patience is part of the point. Whether you're working a rowboat across a calm lake or reading a river from the bank, there's a Nils Master with the right action for the moment — pike, zander, salmon, bass, barramundi to name a few.

Bold colours | Proven action | Built to last longer than the season.