beyond Reputation

Nils Master has earned a reputation around the world among avid fishermen for their exceptional and legendary lures.

We are the official retailer and distributor of Nils Master fishing lures, a fisherman's best kept secret. We ship to Canada and the United States.

Try These Lures

Sale

Invincible Floating

From $18.45 $20.50

Balance Jigger

From $15.75

Baby Shad

$14.50
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The Power of UV

The Power of UV

Nils Master lures help you customize your strategy to target the fish you want to catch. Put the power of UV-enhanced colour on the hook and optimize your fishing experience.
Re-Jig Your Fishing Experience

Re-Jig Your Fishing Experience

Nils Master lures will involve you in more of the fishing action, and give you an edge with their adaptability,...
Your Christmas Catch

Your Christmas Catch

This Christmas, fill their stocking with the biggest fish they haven’t caught yet!
Zoom In

Zoom In

Nils Master takes the guesswork out of fishing by customizing each lure and quality-testing its effectiveness for years before putting...

Testimonials

  • Dr John kurpa
  • James

ice fishing

Ice Fishing with Nils Master Fishing Lures

Have You Seen Them Glow?

The glow of a UV-enhanced lure specially targets the attention of fish, especially in low-visibility conditions, under ice, or in cloudy or muddy water.